Do you want to register a trademark for your products but don’t know whether to use a trademark or a service mark? You’re not alone. Trademarks and service marks are very similar and they are commonly confused (and misused). Both can be words, phrases, designs, or images, but they differ in the entities that they represent.
A trademark is meant to “distinguish the source of goods” between producers, such as Nike shoes versus Reebok shoes. Service marks work similarly, but instead of identifying a producer, they identify services; think AT&T mobile service versus Verizon.
Confusing matters is the fact that the term “trademark” itself is often used when referring to either trademarks or service marks.
Wellborn, Wallace & Woodard is happy to help you with all your Intellectual Property needs, so feel free to contact us at any time.